For updates on this post, check at the bottom:
October 21: Turning words into deed: I donate US$5 per comment on this post
October 22: 208 comments, US$1,040 raised in 24 hours
October 23: 400 comments, US$2,000 raised in 48 hours
October 24: 500 comments, US$2,500 raised. First new loans allocated
October 26: 587 comments, almost $3,000 raised. New loans allocated
October 27: 680 comments, almost $3,400 raised. New loans allocated
October 28: 1080 comments – 400 in the past 24h!
October 30: 1200 comments – 42 new loans allocated
***October 31: Official total: 1211 comments or US$6055!***
November 29: All loans area allocated

One of our entrepreneurs, Leoncia Arellano, lost her livelihood in the recent typhoons.
In the past weeks, two deadly storms struck the Philippines killing more than 700 people. The flooding disaster affected more than 7 million people. While the humanitarian efforts are in full gear trying to cope with the impact of this massive emergency, we should also keep in mind “the human face” of the storms. We should not forget what this actually means to each of the individual people affected by the typhoons, the mudslides, the excessive rainfalls.
Since we kicked off our microfinance project “Change Starts Here” a year ago on my personal blog, we made quite some microfinance loans to entrepreneurs in the Philippines. Unfortunately many of these people’s lives have been turned upside down by Typhoons Ketsana and Parma. One of them is Leoncia Arellano.
Leoncia, a mother of three, married to Benigno, lives in the island village in the town of Binangonan, Rizal province in the Philippines.
She has been very active member of ASHI, the local Kiva partner, and became the leader of their center in Binangonan. In July, she asked a loan of 45,000 pesos as additional capital for her fish pond. 29,500 pesos of her loan was used for her fish pond while the remaining amount will be spent on her secondary businesses: direct selling and tricycle (rickshaw) transportation. We have her a loan of US$25 three months ago.
Leoncia hoped to establish a strong, sound and profitable business so that she would be able to help her grandchildren with their school fees, and someday build a more durable and spacious house.
Unfortunately, this dream might not come true. Today, I received an update about Leoncia:
After the entrance of Typhoon Ondoy to the area of the Philippines which caused a big damage to a hundred thousand people, Kiva field partner ASHI visited all their members living in the place ravaged by Typhoon Ondoy. Some of them lost their houses because of flood, lost their means of living, and worst lost one or more member of their family.
If should see the situation with your own eyes… ASHI lends a helping hand in a little way like giving food which is what they really needed at this moment.
Leoncia Arellano’s family is one of those really affected by Typhoon Ondoy. Their fish pond, their main source of income, lays destroyed by the strong winds and big waves. In the past three months, Leoncia had used most of the loan in making this business more productive. Their boat, used to harvest fishes in the fish pond, is damaged by the strong current of the flood, so they don’t have anything to repair their fish pond and will surely need money to restructure the fish pond.
Their tricycle is also damaged by the flood and does not work anymore.
ASHI decided to suspend the repayment for every entrepreneur for two weeks and want to implement recovery loans so people can rebuild their lost means of living.
I left the following message for ASHI:
I am really sorry to hear how badly the people were affected by the storm.
Leoncia was one of the entrepreneurs we supported with our lenders team.
Through your update, I understand the delay in repayments, and would encourage ASHI to suspend the repayments for a longer period, and to appeal for new longer term loans so people have a chance to rebuild their livelihoods.
If there is anything we can do to help, please drop me an email via peter (at) theroadtothehorizon (dot) org, and I will be happy to help mobilizing the resources.
Thanks for this update, and thank you for caring!
Peter
October 21: To turn words into deeds:
For EVERY comment left on this blogpost, I will donate US$5 to microfinance entrepreneurs in the Philippines affected by the floods. One comment per person, deadline October 31.
If you want to give extra help, join our Kiva team and contribute directly to the Kiva projects yourself.
Update 22 Oct: 208 comments, US$1,040 raised in 24 hours
THANK YOU, everyone for your kind comments. I have to admit this initiative takes proportions I had not imagined. We are now just about 24 hours after I posted this message, and we have already 208 comments, equivalent of US$1,040.
10 new people joined our Kiva lenders team, and started allocating loans to the entrepreneurs in the Philippines directly. GREAT!
In the mean time, I have some sponsors lined up to make sure I don’t go broke on the pledge of allocating $5 per comment left on this post.
Keep on spreading the message. Keep on pointing people to this fundraising post. It is important people discover Kiva, discover what they can contribute to make this world a better place, find out that by allocating a loan to someone, they enable that person to embetter their lives THEMSELVES.
And from a purely selfish point of view, remember that Kiva loans are… LOANS. Once they are paid back, you can either re-invest or retract your funds. (which makes it a safer investment of your money than what some banks offer, if you ask me)
Keep it coming, team! Keep on spreading the message to your friends, family, colleagues via Email, Twitter, Facebook or your blog,…
May I ask one favour? If you leave a comment, also note the city and country you live in. It gives readers a good impression where the help comes from. Readers will see there are people with a good heart in all parts of the world.– Thanks.
Update 23 Oct: 400 comments, US$2,000 raised in 48 hours
The comments keep on coming. Here is an overview of the progress of our project after 48 hours:
- We just passed the 400 comments mark, which means we raised US$2,000 so far.
- Several people stepped up to the mark. My Friend E vowed to “buy” 60 comments for US$300, to help us fund this effort. Diane, one of our new Kiva lenders team proposed to assist by allocating new loans to our project. My mum also stepped up and vowed some cash to “buy some comments”. That is great, and part of the intension I had with this fundraising project: start a bit of a snowball effect so others will step up and follow.
- More than 20 new people joined our Kiva lenders team.
- The 57 members of our Kiva lenders team allocated over US$1,000 in over 30 new loans in the past 48 hours.
- I am trying to keep up with the progress on our project scorecard.
I am reading every comment you kind people leave. I can not reply or thank each of you individually, but will try to answer some of the questions that have been asked:
- Q: You donate $5 per comment left on this blogpost. Is this a hoax?
A: Nope it is not. I will continue to report on the loans allocated. We’re running this fundraiser until Oct 31. I will start allocating loans in the next days already (as the people need funds NOW), and allocate new loans until the balance of the $-value ((comments vs. loans)) is zero. - Q: you say you have lined up sponsors, who are they?
A: Blogging is my main hobby, and I run a large number of blogs (check the list). On some of these blogs, I run ads, for which people pay me. Not much, but enough to refund the cost of hosting these blogs, the picture libraries etc.. When my advertisement revenue is more than my cost, I invest it in our Kiva projects. Apart from that, as I described above: some individuals also stepped up to help me fund this. The rest, I fund from my pocket.. - Q: What is your goal with this action?
A: I am convinced that “good” rolls off. I kicked this off as a personal initiative hoping people will think about this particular natural disaster, about the people involved, pick up on the initiative and step up. While doing so, I hoped (which turned out to work) we can create some momentum to bring more “good” in the world.
Meanwhile, I am dreaming: Who knows maybe the Kiva and the microfinance community would be able to take similar actions our entrepreneurs in an area hit by a natural disaster. Very often these people live ‘on the edge’: using microfinance loans they are able to start a humble business, or invest in an existing business, but we need to continue to realize these are small business owners. If something like a flood, drought, earthquake, political turmoil and violence or in this case, a typhoon, hits them, they loose enough to put them back at ground-zero. At that point, they have the knowledge, experience and will to start all over again, but often lack the capital. And that is where we step in, the microfinance lenders..
So maybe I am just dreaming, but I wish we would institutionalize helping entrepreneurs to re-start when they are pushed over the edge.
Please keep on spreading the link to this post. Our appeal for comments runs until October 31st. Get active on forums, blog about this initiative, put it out on Twitter, Facebook and any other media you have.
Update 24 Oct: 500 comments, US$2,500 raised. First new loans allocated
We are now in the third day of our fundraiser, and received 500 comments already. Time to start allocating loans to the entrepreneurs in the Philippines. our first batch of loans is worth $300, and sponsored by a Friend.
Someone -rightfully- mentioned by Email that not only the Philippines were affected by the recent typhoons, but also Cambodia, Laos and Vietnam. Kiva is not active in Laos, but we will include loans to entrepreneurs in Cambodia and Vietnam in this project.
Update 26 Oct: 587 comments, almost $3,000 raised. New loans allocated
Diane, one of our Kiva Lenders’ team, stepped forward and helped me out. She already allocated 20 loans for a total of $500 for this project.
I allocated another $100 loans (20 comments “bought” by my friend Elizabeth).
A sincere thanks to both of you! This brings the total of allocated loans to $900.
Please keep on spreading the message!
Update 27 Oct: 680 comments, almost $3,400 raised. New loans allocated
Apart from fundraising, we continue to allocate new loans to entrepreneurs in the Philippines who will use the funds to revive and expand their livelihood.
Diane, one of our Kiva Lenders’ team, already allocated 25 loans for a total of $625 for this project. She committed to “buy” up to 200 comments of this post.
Elizabeth, a colleague and friend, who is also member of our Kiva team, donated $100, and as such “bought” 20 comments. Her loans are allocated in this update. In the same update, I donated $300, buying 60 comments, for 6 loans.
Our Philippines project has now allocated $1,325 already.
What is really nice to see is that more and more people start to comment this is the first time they heard about Kiva, or read or are getting involved in microfinancing. And that is exactly -apart from fundraising- what we had in mind: spread the word, mobilize people, activate their awareness of the effects and impact microfinancing has!
Update 28 Oct: 400 comments in the past 24h brings the total to 1080!
Wow! Only in the past 24 hours, we received over 400 comments, bringing the total at this moment to 1,080 comments, or US$5,400. This surpassed my wish for 1,000 comments… And we still have 3 days to go before the October 31st deadline (and that is October 31 midnight European time).
It is great to see that much activity, to hear a lot of encouragement, and compassion for the people who lost a lot due to the typhoons in the Philippines, Cambodia, Vietnam and Laos. And it might not be the end of their misery: the fourth typhoon in less than a month is on its way to Luzon. A new typhoon could put the relief efforts in jeopardy, and endanger the lives of millions again.
On a more positive note, I thank fellow bloggers who published about our post. Quite a few people have been active on Twitter too. Kiva spread the news about our fundraiser on their blog, Twitter, Facebook and LinkedIn.
Thank you everyone! It is nice see so much support. Maybe, maybe, my wish will come true, and we will see the microfinancing community step forward more actively in cases like the Philippines: cases where natural disasters other calamities took away the livelihood of people. Cases where we need to step up and give others an opportunity to start again.
Meanwhile, we have been dispersing new loans to the Philippines. We now stand at US$1,875 loans allocated since we started the “Typhoon Project”. In addition, members of our Kiva lenders team issued almost $1,000 new loans in the past week alone…
Update 30 Oct: Issued 42 new loans to the Philippines
While we stand at 1,200 comments (or US$6,000), I issued 42 new loans to entrepreneurs in the Philippines. This brings the total of actually issued microfinance loans in this project to a total of $3,300.
One more day to go on our fundraiser, before the deadline of Oct 31 (midnight EU time).
Update 31 Oct: Comments closed at total of 1211!
It is midnight October 31st in Europe. This fundraiser is now closed. The net results stand at 1211 valid comments (subtracting the double entries and my own comments). 1211 comments=US$6055 raised!!. This is way beyond what I had planned or believed could be possible.
Update 29 Nov: All loans are allocated!
Over the past month, I allocated the remaining $1,825 to this project. Friends from The Road’s lending team contributed another US$730, bringing the total of new loans after the typhoons to US$6,055. This matches the total amount we raised through the comments on this post.
Here is the overview of the loans:
| My contribution | 3,750 |
| Donation by E | 300 |
| Donation by Diana | 1,000 |
| Donation by Liz | 100 |
| The Road’s team | 905 |
| total: | 6,055 |
Thank you all !













Peter. Flemish, European, aid worker, blogger, expeditioner, sailor, traveller, husband, father, friend, nutcase. Not necessarily in that order.


















“The difference between ‘involvement’ and ‘commitment’ is like an
eggs-and-ham breakfast: the chicken was ‘involved’ – the pig was
‘committed’.” — Anon
The thing about life is, we are all committed.
Returning from a trip I have plenty of Kiva credit to spend
I’ll choose some of The Philippines – Thank you Peter and the unknown sponsor.
Thanks for your donation. Greetings from Texas!
I just saw your generous offer on Twitter and had to comment to increase the contributions to Kiva. My husband and I have done photography work for Kiva in Central and South America and can vouch for the quality and dedication of their local partners (MFIs). We’ve met close to fifty Kiva borrowers during these photography projects and the stories of many are inspirational. Thank you for your dedication.
Audrey Scott & Daniel Noll – originally from Vienna, VA & Scranton, PA, but currently on an extended (3-year) journey around the world.
Amazing – so happy to comment and help (I just did my 8th Kiva loan this week).
I have been inspired by KIVA and microfinance. My life has been changed as much as the entrepeneurs’ lives. This is a great effort! Thank you!
Thank you for the offer!
You rock! This is awesome!!
Thanks for helping the people of the Philippines to recover from this difficult time.
Charlottetown, Prince Edward Island, Canada
I just came over from Kiva, microfinancing is fun!
What an excellent blog. And i fantastic offer, i’m glad i was redirected here. Keep up the good work.
Great deed.
I’m commenting from Stirling, Scotland. I heard about your generous offer from a fellow member of the Kiva Scotland Lending Team. Thank you for your generosity!
Savi
Greetings from Houston, Texas!
“Compassion is not religious business, it is human business, it is not luxury, it is essential for our own peace and mental stability, it is essential for human survival.”
- Dali Lama
Thank you for your generous contributions for helping these communities get back to a semblance of their daily lives.
(Newberry, FL)
Heard about this from the FSM lending team. Great effort!
I can’t wait to make more loans.
I don’t know if this is the right place to reply but I have been a Kiva lender for almost 2 years now and the UUs are my team. Great group effort here and a shout out for UUs in Arlington, TX.
Thankyou to everyone. Keep up the lending and spread the word. It is heartwarming to see people from the first world getting to grips with helping the third world. People who perhaps, without Kiva, would have stayed oblivious to the pain and suffering in the third world.
Lindy (Team Obama and from the UK!)
I am very grateful to the sponsor for providing the necessary funding to help these people recover their losses. I’ll spread the words.
Thank you so much for helping like this, all those people in Philipines in need. You really show how there is nice people all over the world, ready to help, no matter what. Thank you so much for doing this.
Peace to all world, and some really nice wishes for a better future
(Portugal, Azores)
this is a great initiative! best of luck to you!
(cincinnati, ohio)
Peter, Thank you so much for giving us another way to help, through your help. I am wondering if you hope to make donations to the entrepreneurs through the field partner, ASHI. It does seem to me that entrepreneurs who have lost everything are in little shape to make loan repayments now. In fact they must be hard pressed to meet even their own needs for water, food, and protection from the elements. So the idea of donating to them seems very appropriate and timely. Having lost (for at least the moment) what was stable for them, the conditions from which they could operate their businesses, I am glad to (with your help!!) be able to help them more when they need more.
It is very nice when a poor person such as myself can help by loaning, but when more is really needed, it is so nice to be able to do more. Thank you!!
I also support ASHI’s hope to set up recovery loans, and hope that we will be seeing this on KIVA. I don’t seem to have any ASHI loans in my portfolio at present, but I will add ASHI to my Kiva alerts, and hopefully be a part of helping with recovery loans.
Thanks again,
Joanne in New Mexico, USA
This is a really great initiative – thanks for your concern and generosity.
Carol from UU of Santa Clarita Valley, CA loves your generous offer of $5 per comment to help flood victims in the Phillipines. I hope this is the right way to respond on a blog!
This is an extremely generous offer and I commend you for your commitment to help entrepreneurs in the Philippines. I also have a lending team and have recently made loans to entrepreneurs in the Philippines. Helping businesses get back on their feet after a disaster is the best way to get the country back on it’s feet.
You are doing amazing work. Thank you!
Denise Wakeman
Thank you for doing this!
This is an amazing thing you are doing — thank you. I am a Kiva lender to someone in the Philippines, and I will do anything I can to help!
Adrienne
Washington, D.C.
Way to go y’all! I am impressed by your amazing generosity!
This is a great initiative and a generous gesture. Thank you and wish you the very best.
An expensive way to drive traffic!
I kid, I kid. Great idea.
Thanks for an amazing offer!
What a generous person you are – the Phillipines situation has gotten little coverage here.
Leslie
Little Ferry, NJ USA
Glad to see somebody helping the people who really need it.
David from California, USA
This is great! I’ve known about Kiva since the beginning of the year, but I just joined a few weeks ago… And I found out that even us college students have a little extra to help those less fortunate!
Keep up the great deeds; you motivate the rest of us to do the same!
This is a great idea and very generous!
Thank you and wish you all the best!
-Kirsten
Thank you for your initiative! I’ll make one more loan to a Kiva entrepreneur today, and ask all others who comment on this blogpost to do the same.
Thank you for taking a stand for those affected by natural disasters!
Thanks for spreading the love!!
Thanks for the very generous thing to do – a very worthwhile cause.
Please lend my comment to the cause. And thank you.
Thanks for your great example and uplifting messages.
From Beverly in Salt Lake City, USA
Thank you for this, and G-d bless.
Thanks and All the best!
As a former Kiva Fellow who spent the last 3 months in the Philippines, let me say thank you for this simple initiative and way to give back. I’ve struggled with how to help now that I’m back in the US. This is an easy and simple way and I’ve shared it with all of my friends.
Salamat Po,
@sloane
What a generous thing you are doing! My heart goes out to these people who have lost their homes and businesses. When I was a small child, I had a relative who was evacuated by helicopter from a hurricane. When the storm was over, she not only didn’t have a house, but the lot was gone, too. The power of these storms is astonishing.
Very happy to comment for a cause! Great work!
Sorry to hear about your bad fortune. Hope this comment helps add $5 to your effort.
Good work! Keep it all going!
Kiva is so fantastic–I love to spread the word.
Cheers,
Kate
Burlington, VT, USA
This is a great cause! I just wanted to put my comment in to increase the donation. Your family should be proud.
What a fantastic and generous gesture! Please accept this comment and my appreciation for what an important effort this is.